Alternative Bridal

Many brides don’t want the “traditional” dress in every sense, and have more alternative tastes. If this is the case for you, then look no further! At Melynda Jayne Boutique we have so many beautiful alternative bridal dresses for you to choose from.

Book your exclusive appointment today!


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Our Founder, Kelly Simpkin, started the business in 2015 and was originally set up in Leamington Spa, but is now situated in Kenilworth Road, Balsall Common. Kelly wanted to be able to run an exclusive, high-end and appointment only boutique from home, which would allow her ample time to also take care of her new and growing little family. Call now to book your appointment. 

The “Bridal” Experience

Most brides would say that a private appointment in a boutique is the best way to shop for your dress! The comfy couches, fizz and refreshments, one-to-one stylist advice, and room for friends and family to come along is just an unbeatable experience. Kelly Simpkin knew that this lovely experience can be replicated time and time again for any special occasion, and this kind of service is exactly what we offer at Melynda Jayne Boutique.