About us

Daughter of a couture milliner, founder Kelly Simpkin knew how much time and effort could be devoted to creating something one-off for a special occasion, yet she also knew the frustration of being unable to find a unique outfit that no-one else would be wearing. A day at Royal Ascot inspired her to create Melynda Jayne to offer exactly this service.


“Our hats were bespoke and designed especially for us, but it’s a shame the same exclusivity couldn’t be said about our dresses. So many ladies looked fabulous, but the number of both high street and designer dresses that were repeated was vast. How much does one need to spend to have something different?”


bio-img1“Experience, style and quality are at the centre of everything we do, and we appreciate our clients are busy – getting to know them and their event calendars is paramount to building long lasting relationships. We offer private appointments in a comfortable environment where you are welcome to bring your family or friends, enjoy a glass of champagne whilst perusing our look books, and discuss your event, budget and style requirements with our host. You will then be offered a range of garments to try, with minor alterations provided as part of our service.”


From floor-length gowns and fashion-forward prom dresses to stylish, contemporary mother-of-the-bride suits, all our outfits are hand-picked from boutiques around Europe and bought in maximum numbers of two only – glamorous new collections for 2016 include Tarik Ediz and Sonia Peña. Suitable for race days, weddings, cruises, proms and special occasions, we also work together with Jayne Alison Millinery to design and create a fabulous couture headpiece to complete your head-turning look.